[Developed by the World's Best Hairdresser] Developed by Ryu Kyogoku, the world's best hairdresser, after listening to customers' hair concerns! World No. 1: Awarded the title of world's best in the Cut & Color category at the International Visionary Awards held in London in 2018. Developed in collaboration with 30 world-renowned colorists! *Silver Color Foam is a color conditioner created by hair color professionals.
[Triple Care Formula] Contains three elements necessary for healthy hair: [Cuticle Shine: 18-MEA], [High Moisture Retention: Hyaluronic Acid], [Oil Replenishment: Amino Acid Complex (Alanine, Arginine, Glycine, Glutamic Acid, Serine, Threonine, Proline, Lysine)]
[Many Prototypes. We all worked hard to create it!] We repeatedly created prototypes and conducted trials with hairdressers in the field. It was difficult to convert the pigment into carbon dioxide, and the color would become unstable when applied to the hair. Silver Color Foam took two years to develop. 【Highly Concentrated Formula】Developed with gray hair dye in mind, this shampoo contains a high concentration of pigment. Whether you have bleached hair or not, the higher concentration of pigment compared to conventional color shampoos allows you to fully enjoy the color change! Inspired by purple shampoos, it contains a focus on conditioning ingredients.
【Achieving an Industry-Leading Carbonation Concentration of 10,000ppm】The amount of carbonation in typical carbonated shampoos is 1,000 to 5,000ppm. This concentration is achieved by micro-reducing the carbonation bubbles. These micro-bubbles penetrate the scalp, cleansing away dirt that cannot be removed with regular shampoos, and are designed to color your hair beautifully from the roots. Of course, it's made in Japan.
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