Wella Illumina Color 9/37 Paint 60Ml

Coloring CreamIllumina Coloris one of the most popular hair dyes worldwide. The international brand Wella Professionals developed its innovative formula 20 years ago, introducing a true revolution to the hairdressing market.

Constantly modernized, the cream today represents perfection in every detail.

Illumina Color is based on the unique and patentedMicroLighttechnology. How does it work? Hair contains copper – some have more, others less, but the final color result largely depends on its amount. Unprofessional dyes react with copper and damage the outer layer of the hair, leaving it rough and brittle.

As a result, strands break easily and quickly lose their shine. The result is vibrant color full of crystal shine. Pigments are perfectly highlighted, and hair looks better than ever.

ATTENTION!Developer sold separately!

⇒ Mix the dye with Welloxon Perfect in a 1 : 1 ratio.

⇒ Depending on the desired level of lightening, use a different developer.

⇒ Apply the ready mixture either to the entire length of the hair or only to the roots.

⇒ Wait 15–25 minutes (when using additional heat) or 30–40 minutes (under normal conditions).

⇒ For gray hair, you can extend the time by 5–10 minutes.