[USED] Creating Trends! Korean Design and Unique Branding

Korea is a country that cannot be ignored when doing business today.

The branding for each piece of content is thorough and well-defined. This book allows you to look at it like an illustrated encyclopedia.

It started a long time ago with the popular Korean drama "Winter Sonata" and K-Pop idol group "BIGBANG," and it seems like the momentum has continued unabated since. When I was in sixth grade, I was shocked to hear Korean music playing in class and girls dancing as if it were the most natural thing in the world.

With a smaller population than Japan, the country is constantly seeking ways to expand overseas, and every product is packed with the wisdom it has accumulated from always finding ways to expand overseas. Before that, Japanese manufacturing was rapidly expanding around the world.

Condition:Used