INOA Ammonia-free Oxidation Hair Color #5,4 60 Gr

INOA, the ammonia-free oxidation hair color from L'ORÉAL PROFESSIONNEL PARIS, offers a luxurious coloring experience powered by oil and tailored thanks to its advanced technology. This new version of iNOA marks a true revolution in the field of professional hair coloring, 12 years after its initial launch. The revisited formula of iNOA incorporates a patented technology, the oil delivery system (ODS for Oil Delivery System), which distinguishes itself by its exceptional efficiency. Its unique formula, rich in 60% oils, allows the pigments to infuse directly into the hair fiber. With the new iNOA, we can now benefit from even more impressive results : - Coverage up to 100% of white hair, - Vibrant colors of high intensity, - Visible improvement in hair quality, - Increased shine by 48%*, - Vegan formula**, - Better manageability of the formula, - Easier and faster mixing***. Regarding its visual innovation, iNOA presents itself with new packaging combining professionalism, premium and sustainability. The tube is made from 95% recycled aluminum and each package is now equipped with a QR code, allowing instant access to educational content. Finally, iNOA offers a new diagnostic tool accessible via the Style My Hair Pro application : iNOA [iD]. *Comparative instrumental test before and after coloring **Vegan Formula : No ingredients of animal origin or derivatives ***Instrumental test compared to the previous iNOA The seller confirms that its products comply with all applicable laws and are offered only if they comply with Joom's policies and European laws on product safety and compliance.